The Hollywood Reporter
The former executive vp at Hiltzik Strategies launches with a team of execs and a roster of clients that includes Drake, Johnny Depp, the Chainsmokers, Logan Paul, HYBE America and others.
BY CHRIS GARDNER
JUNE 20, 2024 8:00AM
Communications and public relations strategist Melissa Nathan has launched The Agency Group.
The Agency Group team specializes in communications, crisis, reputation management, personal publicity and digital team services across entertainment, innovation, corporate and litigation clients. Speaking of, the firm’s client roster includes HYBE America, Drake, Johnny Depp, the Chainsmokers, Logan Paul, DreamCrew, PRIME, Rostrum Records, Cedar Park Entertainment and Platoon, a boutique artist service company, among other brands and leaders.
Nathan has assembled a stable of executives at The Agency Group, which has home bases in Los Angeles and New York and a satellite office in Washington D.C. The executive team includes Breanna Butler as executive vp, Carolina Hurley as senior vp, Katie Case as vp, and Alyx Sealy as senior director. Rylie Long and Dervla McNeice round out the team.
About the digital division: TAG has a full-scale digital team led by Roza Kalantari, with a concentration on rapid crisis assessment and response across social media and online platforms. They specialize in media cleanup and brand management, orchestrating campaigns tailored to individual clients. Additional TAG servcies include branding, digital and social strategy and management, website design and development, social media and production and digital and social advertising.
Nathan formed The Agency Group after serving as executive vp for Matthew Hiltzik as his renowned New York-based Hiltzik Strategies. A number of her executives also made the move with her from Hiltzik to the Agency Group. Nathan started her career at the Outside Organisation in the United Kingdom under Alan Edwards.
JUNE 20, 2024 8:00AM
Communications and public relations strategist Melissa Nathan has launched The Agency Group.
The Agency Group team specializes in communications, crisis, reputation management, personal publicity and digital team services across entertainment, innovation, corporate and litigation clients. Speaking of, the firm’s client roster includes HYBE America, Drake, Johnny Depp, the Chainsmokers, Logan Paul, DreamCrew, PRIME, Rostrum Records, Cedar Park Entertainment and Platoon, a boutique artist service company, among other brands and leaders.
Nathan has assembled a stable of executives at The Agency Group, which has home bases in Los Angeles and New York and a satellite office in Washington D.C. The executive team includes Breanna Butler as executive vp, Carolina Hurley as senior vp, Katie Case as vp, and Alyx Sealy as senior director. Rylie Long and Dervla McNeice round out the team.
About the digital division: TAG has a full-scale digital team led by Roza Kalantari, with a concentration on rapid crisis assessment and response across social media and online platforms. They specialize in media cleanup and brand management, orchestrating campaigns tailored to individual clients. Additional TAG servcies include branding, digital and social strategy and management, website design and development, social media and production and digital and social advertising.
Nathan formed The Agency Group after serving as executive vp for Matthew Hiltzik as his renowned New York-based Hiltzik Strategies. A number of her executives also made the move with her from Hiltzik to the Agency Group. Nathan started her career at the Outside Organisation in the United Kingdom under Alan Edwards.
