If you enjoy white chocolate, you’ll love the M&Ms tie-in for PIRATES OF THE CARIBBEAN: DEAD MAN’S CHEST. Following their successful STAR WARS EPISODE III tie-in, which introduced dark chocolate M&Ms and featured one of the signature characters dressed as Darth Vader, Masterfoods USA has decided to use DEAD MAN’S CHEST to introduce a white chocolate M&M. The white chocolate M&Ms will be called “Pirate Pearls” and will have unique candy shell color blends; the promotion campaign will feature the signature M&M characters in pirate garb. Look for Pirate Pearls to appear in stores by June.

The Zone thanks emma for the news; the full article on the tie-in is posted on our News & Views forum.