THE IMAGINARIUM OF DOCTOR PARNASSUS "a tough sell" in the U.S. market, says Hollywood Reporter
“In this market, unless I have a reason to think a movie like this is going to be a slam dunk I’m not going to take a flyer on it, even with Heath Ledger,” one distribution executive told the Hollywood Reporter. Still, THE IMAGINARIUM OF DOCTOR PARNASSUS, if not quite a “slam dunk,” has a lot to lure a U.S. distributor: the “prestige value” of distributing Heath Ledger’s final work, and the talented trio of Depp, Farrell and Law to assist with promotion. Notes Zeitchik, “The prospect of getting involved with three marketable stars makes for a relative bargain for a buyer, who might pay low-seven figures for domestic rights but get an eight-figure level of promotable talent.”
The Zone thanks Theresa for sharing the news; you can read more about the marketing of DR. PARNASSUS on the Zone’s Porch forum. To read the Hollywood Reporter article, CLICK HERE. –Part-Time Poet